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http://auto.lenta.ru/articles/2009/11/06/sema/

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FHI to Enter Car Sales Business in South Korea
Tokyo, January 21, 2010 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today
announces that sales of Subaru-brand vehicles will start from April in South Korea working through its local
distributor, Subaru Korea Co., Ltd (see profile below).
Subaru Korea Co., Ltd is the company, set up by KOS group (Yongsan-Gu, Seoul, Korea; Chairman, Ho
Jeung Hong), will operate sales, distribution and after-sales servicing businesses of Subaru cars.
The imported car market is currently stable growing in the South Korean automobile market. Especially the
categories of mid-size sedan and compact SUV, that the Subaru’s product range fits well, rise in popularity.
Furthermore Subaru’s authentic driving performance and all-round safety by its unique Symmetrical
All-Wheel Drive system will appeal to the Korean market, where mountains are spread nationwide and the
temperature range is larger throughout the year. By offering Subaru’s uniqueness, FHI will establish and
increase penetration of the Subaru brand in the market.
Starting on April 2010, the available models are the LEGACY, OUTBACK and FORESTER. Subaru Korea
has set an initial sales target of 600 units in the first year and aims to increase that number to 3,000 units by
2015. Subaru Korea is in the process of developing its own dealer network and scheduled to open Subaru
outlet in Seoul and Pusan at first then expands to the other metropolitan areas in South Korea.
Outline of Subaru Korea Co., Ltd
Company Name Subaru Korea Co., Ltd.
Location Yongsan-Gu, Seoul, Korea
President and CEO Mr. Seung-Dal Choi
Establishment June 2009
Business lines Import, sales and after sales servicing of Subaru cars and parts
About Fuji Heavy Industries Ltd.
Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, is a leading manufacturer in Japan with a long history of
technological innovations that dates back to its origin as an aircraft company. While the automotive business is a main business pillar,
FHI’s Aerospace, Industrial Products and Eco Technologies divisions offer a diverse range of products from general-purpose engines,
power generators, and sanitation trucks to small airplanes, crucial components for passenger aircrafts, and wind-powered electricity
generating systems. Recognized internationally for its AWD (all-wheel drive) technology and Horizontally-Opposed engines in
Subaru, FHI is also spearheading the development of environmentally friendly products and is committed to contributing to global
environmental preservation.
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ესეც მეორე სიახლე !!
2010 Subaru Forester Also Named Best Car for Small Families

CHERRY HILL, N.J., Jan. 15 - Subaru of America, Inc. today announced that the 2010 Subaru Outback has won Cars.com's Platinum Award for Best New Wagon of 2010. Additionally, the 2010 Subaru Forester was named Cars.com's Best Car for Small Families.

The Cars.com Platinum Awards recognize the best vehicles of the model year. Based on that list, reviewers picked the six cars that are most representative of the best work by automakers for the 2010 model year. To choose the Best of 2010, Cars.com expert reviewers drove and tested all of the newly introduced and redesigned models for 2010. From that pool of about 70 cars, they chose their favorites based on features, driving quality, mileage and overall value.

"We are proud to have won the Cars.com Platinum Award for the 2010 Outback for Best New Wagon and Lifestyle Award for the 2010 Forester for Best Car for Small Families," said Thomas J. Doll, EVP and COO, Subaru of America, Inc. "Our engineers worked hard on these vehicles during the redesign process and I think it has paid off for us in terms of record-breaking sales and recognition."

"Our Platinum Awards represent the best work by automakers for the 2010 model year. These vehicles excel on all levels," said Patrick Olsen, editor in chief at Cars.com. "The 2010 Subaru Outback and Forester really stood out as top choices for Best New Wagon and Best Car for Small Families."